Author: Rxcommercial Research International
Publisher: Createspace Independent Pub
ISBN: 1466390247
Category: Business & Economics
Page: 312
View: 213
Commercialization of Pharmaceutical Products in the USAThe discovery, development, and commercialization of a pharmaceutical product are highlycomplex processes. The commercial environment requires collaboration with diverse stakeholderssuch as patients, providers, payers, and policy makers to create value for the product.The commercial success of a product is critical in maximizing its potential and the shareholderreturn.This book outlines commercial imperatives, strategic choices, as well as cardinal imperativesfor success along each step of the pharma value chain. It shows how pharmacos can achievediff erentiated positioning for their products in this value-driven competitive healthcare environmentin the USA. It's intended for anyone involved in commercial and investment decisionsin the pharma industry.
Author: RxCommercial
Publisher: RxCommercial Research Inter
ISBN: 1937633012
Category: Business & Economics
Page:
View: 493
Commercialization of Pharmaceutical Products in the USA The discovery, development, and commercialization of a pharmaceutical product are highlycomplex processes. The commercial environment requires collaboration with diverse stakeholderssuch as patients, providers, payers, and policy makers to create value for the product.The commercial success of a product is critical in maximizing its potential and the shareholderreturn.This book outlines commercial imperatives, strategic choices, as well as cardinal imperativesfor success along each step of the pharma value chain. It shows how pharmacos can achievedifferentiated positioning for their products in this value-driven competitive healthcare environment in the USA. It's intended for anyone involved in commercial and investment decisionsin the pharma industry.
Author: Min Ding
Publisher: Springer Science & Business Media
ISBN: 9781461478010
Category: Medical
Page: 768
View: 192
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.
