Management and Innovation in the Media Industry

Author: Cinzia Dal Zotto

Publisher: Edward Elgar Publishing

ISBN: 1847201091

Category: Business & Economics

Page: 288

View: 798

Covers relevant issues on how media companies are embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. This book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation.
Management and Innovation in the Media Industry

Author: Cinzia Dal Zotto

Publisher: Edward Elgar Publishing

ISBN: 1781959277

Category: Business & Economics

Page: 328

View: 170

This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms. This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management.
Innovation Policies in the European News Media Industry

Author: Hans van Kranenburg

Publisher: Springer

ISBN: 9783319452043

Category: Business & Economics

Page: 240

View: 745

This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media. The main objective of this book is to promote discussion on how innovation policies can help the news media industry to meet development needs and requirements in the future. It will help scholars, politicians and practitioners in the media industry to identify best practices to support innovation in a rapidly changing news media landscape.
Managing Media Work

Author: Mark Deuze

Publisher: SAGE

ISBN: 9781412971249

Category: Business & Economics

Page: 321

View: 367

Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas—new media work, media professions, and media management—this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.
Theorien des Medienwandels

Author: Susanne Kinnebrock

Publisher: Herbert von Halem Verlag

ISBN: 9783869621296

Category: Social Science

Page: 328

View: 835

›Medienwandel‹ ist eines der bestimmenden Schlagwörter im medien- und kommunikationswissenschaftlichen Fachdiskurs geworden. Zugleich zeigt sich, dass dieses ›Totalphänomen‹ begrifflich schwer zu fassen ist. Auffällig häufig wird der Begriff ›Medienwandel‹ primär auf ›neue‹ Medien, Technologien und Innovationen bezogen. Dabei wird systematisch vernachlässigt, dass jeder Wandel ein Vorher und Nachher hat und dass aktuelle Phänomene erst durch eine diachrone Betrachtung und die Einordnung in größere historische Zusammenhänge zu verstehen sind. Der vorliegende Band will diese Lücke schließen und einen substanziellen Beitrag zur Theoriebildung wie auch zur Systematisierung zukünftiger Forschungen zum Medienwandel leisten. Dafür wird ›Medienwandel‹ in den einzelnen Beiträgen unter evolutions- und innovationstheoretischen, kultur- sowie geschichtstheoretischen Perspektiven betrachtet.
Media Convergence Handbook - Vol. 1

Author: Artur Lugmayr

Publisher: Springer

ISBN: 9783642544842

Category: Business & Economics

Page: 429

View: 499

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.
Media Convergence Handbook - Vol. 2

Author: Artur Lugmayr

Publisher: Springer

ISBN: 9783642544873

Category: Business & Economics

Page: 473

View: 940

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
Competitiveness in Emerging Markets

Author: Datis Khajeheian

Publisher: Springer

ISBN: 9783319717227

Category: Business & Economics

Page: 603

View: 460

This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies.
Handbook on the Digital Creative Economy

Author: Ruth Towse

Publisher: Edward Elgar Publishing

ISBN: 9781781004876

Category: Computers

Page: 456

View: 724

Digital technologies have transformed the way many creative works are generated, disseminated and used. They have made cultural products more accessible, challenged established business models and the copyright system, and blurred the boundary between
Innovation Policies in the European News Media Industry

Author: Hans van Kranenburg

Publisher: Springer

ISBN: 3319832379

Category: Business & Economics

Page: 240

View: 423

This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media. The main objective of this book is to promote discussion on how innovation policies can help the news media industry to meet development needs and requirements in the future. It will help scholars, politicians and practitioners in the media industry to identify best practices to support innovation in a rapidly changing news media landscape.
Strategic Management in the Media

Author: Lucy Küng

Publisher: SAGE

ISBN: 9781473903845

Category: Language Arts & Disciplines

Page: 305

View: 259

"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
The Routledge Companion to Digital Journalism Studies

Author: Bob Franklin

Publisher: Routledge

ISBN: 9781317499060

Category: Social Science

Page: 614

View: 528

The Routledge Companion to Digital Journalism Studies offers an unprecedented collection of essays addressing the key issues and debates shaping the field of Digital Journalism Studies today. Across the last decade, journalism has undergone many changes, which have driven scholars to reassess its most fundamental questions, and in the face of digital change, to ask again: ‘Who is a journalist?’ and ‘What is journalism?’. This companion explores a developing scholarly agenda committed to understanding digital journalism and brings together the work of key scholars seeking to address key theoretical concerns and solve unique methodological riddles. Compiled of 58 original essays from distinguished academics across the globe, this Companion draws together the work of those making sense of this fundamental reconceptualization of journalism, and assesses its impacts on journalism’s products, its practices, resources, and its relationship with audiences. It also outlines the challenge presented by studying digital journalism and, more importantly, offers a first set of answers. This collection is the very first of its kind to attempt to distinguish this emerging field as a unique area of academic inquiry. Through identifying its core questions and presenting its fundamental debates, this Companion sets the agenda for years to come in defining this new field of study as Digital Journalism Studies, making it an essential point of reference for students and scholars of journalism.