Marketing - The Retro Revolution

Author: Stephen Brown

Publisher: SAGE

ISBN: 0761968512

Category: Business & Economics

Page: 276

View: 169

The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
Free Gift Inside!!

Author: Stephen Brown

Publisher: John Wiley & Sons

ISBN: 9781841126029

Category: Business & Economics

Page: 300

View: 928

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing
The Advanced Dictionary of Marketing

Author: Scott Dacko

Publisher: Oxford University Press

ISBN: 0199285993

Category: Business & Economics

Page: 661

View: 640

This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Marketing

Author: Chris Hackley

Publisher: SAGE

ISBN: 9781473903685

Category: Business & Economics

Page: 192

View: 412

Electronic Inspection Copy available for instructors here `I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all' - Professor Rob Lawson, University of Otago Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically? This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including: - Historical origins and influences in marketing - Introduction to the concepts of Critical Theory - Marketing ‘orientation’ and the marketing ‘mix’ - Critique of marketing principles - Marketing and strategy - The role of research in marketing - Marketing and managerial ideology - Marketing ethics Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.
Expanding Disciplinary Space: On the Potential of Critical Marketing

Author: Douglas Brownlie

Publisher: Routledge

ISBN: 9781317850229

Category: Business & Economics

Page: 232

View: 764

Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.
The Future of Marketing

Author: P. Kitchen

Publisher: Springer

ISBN: 9780230599857

Category: Business & Economics

Page: 196

View: 365

This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.
Marketing

Author: Nick Ellis

Publisher: SAGE

ISBN: 9781446243954

Category: Business & Economics

Page: 258

View: 833

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.
Time, Space, and the Market

Author: Stephen Brown

Publisher: Routledge

ISBN: 9781317453598

Category: Business & Economics

Page: 360

View: 731

A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.
Advertising and Promotion

Author: Chris Hackley

Publisher: SAGE

ISBN: 9781529756159

Category: Business & Economics

Page: 425

View: 923

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.
Writing Marketing

Author: Stephen Brown

Publisher: SAGE

ISBN: 9781412902656

Category: Business & Economics

Page: 273

View: 126

Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to' book – there are no lengthy lists of dos and don’ts – Writing Marketing reveals that the `rules' of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
The Marketing Book

Author: Michael John Baker

Publisher: Routledge

ISBN: 9780750685665

Category: Business & Economics

Page: 684

View: 616

Taking into account the emergence of new subjects and authorities, the editors have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.