Social Marketing and Advertising in the Age of Social Media

Author: Lukas Parker

Publisher: Edward Elgar Publishing

ISBN: 9781786434678

Category: Business & Economics

Page: 192

View: 602

This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.
Nutrition Counseling and Education Skill Development

Author: Kathleen D. Bauer

Publisher: Cengage Learning

ISBN: 9780357367797

Category: Health & Fitness

Page: 464

View: 693

NUTRITION COUNSELING AND EDUCATION SKILL DEVELOPMENT helps entry-level nutritional professionals develop a solid foundation in counseling and education principles and evaluation methodologies. Taking a clear, engaging, step-by-step approach, the book includes case studies and first-person accounts and gives students opportunities in every chapter to practice new skills. Students learn to translate theoretical perspectives on nutrition counseling into effective dialogues that have the power to influence client knowledge, skills and attitudes. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Nutrition and Dietetics in New Media

Author: Mikail Batu

Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften

ISBN: 363184543X


Page: 72

View: 281

Digital technologies are frequently used in nutrition and dietetics as in many other fields. Positive effects have been demonstrated in community-based nutrition studies and in the creation / follow-up of individual nutrition plans. However, there seems to be no positive or negative consensus among Turkish dietitians on online diet counsellin...
New Media and Public Relations

Author: Sandra C. Duhé

Publisher: Peter Lang

ISBN: 0820488011

Category: Business & Economics

Page: 492

View: 866

From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.
Why Social Media is Ruining Your Life

Author: Katherine Ormerod

Publisher: Hachette UK

ISBN: 9781788401104

Category: Computers

Page: 256

View: 560

Do you ever obsess about your body? Do you lie awake at night, fretting about the state of your career? Does everyone else's life seem better than yours? Does it feel as if you'll never be good enough? Why Social Media is Ruining Your Life tackles head on the pressure cooker of comparison and unreachable levels of perfection that social media has created in our modern world. In this book, Katherine Ormerod meets the experts involved in curating, building and combating the most addictive digital force humankind has ever created. From global influencers - who collectively have over 10 million followers - to clinical psychologists, plastic surgeons and professors, Katherine uncovers how our relationship with social media has rewired our behavioural patterns, destroyed our confidence and shattered our attention spans. Why Social Media is Ruining Your Life is a rallying cry that will provide you with the knowledge, tactics and weaponry you need to find a more healthy way to consume social media and reclaim your happiness. Reviews for Why Social Media is Ruining Your Life: 'This book is a call to arms from the eye of the storm' - Emma Gannon, author of The Multi-Hyphen Method 'Enter Ormerod's vital manual, which will help you navigate social media and turn it not into a weapon, but a useful tool' - Pandora Sykes
Nutrition & Dietetics

Author: Winterfeldt

Publisher: Jones & Bartlett Learning

ISBN: 9781284107975

Category: Medical

Page: 282

View: 597

The Fifth Edition of Nutrition & Dietetics: Practice and Future Trends provides a comprehensive overview of professions relating to nutrition, with its primary focus on dietetics. In particular, the book provides a comprehensive explanation of what dietitians do, where they practice, and what is required to become a professional dietitian. In Parts I and II, the text provides an overview of the profession, the role of the Academy of Nutrition and Dietetics, and the educational requirements for credentialing. The text truly distinguishes itself in Part III, which uniquely cycles through each major area of practice: Clinical practice, food and nutrition system management, community nutrition, consulting, and private practice and consulting. Part IV then presents the essential roles played by dietitians as leaders, educators, and researchers. Part V concludes by delving into the future of the profession.
The Dark Side of Social Media

Author: Pavica Sheldon

Publisher: Academic Press

ISBN: 9780128162767

Category: Computers

Page: 188

View: 390

The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives examines how social media can negatively affect our lives. The book tackles issues related to social media such as emotional and mental health, shortened attention spans, selective self-presentation and narcissism, the declining quality of interpersonal relationships, privacy and security, cyberstalking, cyberbullying, misinformation and online deception, and negative peer effects. It goes on to discuss social media and companies (loss of power, challenging control mechanisms) and societies as a whole (fake news, chatbots, changes in the workplace). The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives empowers readers to have a more holistic understanding of the consequences of utilizing social media. It does not necessarily argue that social media is a bad development, but rather serves to complement the numerous empirical findings on the "bright side" of social media with a cautionary view on the negative developments. Focuses on interpersonal communication through social media Focuses on psychology of media effects Explores social media issues on both an individual and societal level Documents the rise of social media from niche phenomenon to mass market Examines the differences between creating and consuming content
Discovering Nutrition

Author: Insel

Publisher: Jones & Bartlett Learning

ISBN: 9781284139464

Category: Medical

Page: 847

View: 321

Written with non-majors in mind, Discovering Nutrition, Sixth Edition introduces students to the fundamentals of nutrition with an engaging and personalized approach. The text focuses on teaching behavior change and personal decision making with an emphasis on how our nutritional behaviors influence lifelong personal health and wellness, while also presenting up-to-date scientific concepts in a number of innovative ways. Students will learn practical consumer-based nutrition information using the features highlighted throughout the text, including For Your Information boxes presenting controversial topics, Quick Bites offering fun facts, and the NEW feature Why Is This Important? opens each section and identifies the importance of each subject to the field.
Nutrition & Dietetics

Author: Esther A. Winterfeldt

Publisher: Jones & Bartlett Publishers

ISBN: 9781449679040

Category: Health & Fitness

Page: 290

View: 341

"This text provides an overview of the career opportunities for dietitians, explaining what they do, highlighting the specific areas of dietetic practice, and listing the requirements to become a dietitian."--Back cover.
The Profession of Dietetics

Author: Payne-Palacio

Publisher: Jones & Bartlett Publishers

ISBN: 9781284101850

Category: Health & Fitness

Page: 257

View: 452

The Profession of Dietetics: A Team Approach, Sixth Edition offers students a complete toolbox of resources for beginning a career in nutrition and dietetics. Using a student-centered approach, this text enables readers to easily navigate the highly competitive and often complex path to personal and professional success in the field. It includes a comprehensive history of the profession, a thorough examination of credentialing the education requirements, and an analysis of the profession's future.
Qualitative Research Using Social Media

Author: Gwen Bouvier

Publisher: Routledge

ISBN: 9781000555288

Category: Psychology

Page: 214

View: 326

Do you want to study influencers? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s). Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs, and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography, and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean. Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo, and others, this book will be suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science-based degrees.