The Fundamentals of Illustration

Author: Lawrence Zeegen

Publisher: Bloomsbury Publishing

ISBN: 9782940447206

Category: Design

Page: 186

View: 489

The Fundamentals of Illustration 2nd Edition by Lawrence Zeegen introduces students to the subject of illustration, taking them through the key skills and practical processes required for the study of this exciting degree course. This edition has been updated with a wealth of fresh visuals and contemporary case studies. It includes new and revised content and examples that reflect the changes and developments in the discipline over the past few years. Current visual approaches are examined and evaluated, along with new chapters on visual thinking, idea generation and the illustrator as an artist. A chapter on the professional practice of a freelance designer helps students to understand the realities of this creative career path. Each chapter concludes with a case study, which outlines a brief and then describes each stage of the process, from the illustrator's initial response to the completion of the project. The case studies feature the work of: John Clementson, Tim Vyner, Olivier Kugler, Damian Gascoigne, Ben Kelly and Howard Read. The book also contains a series of interviews with practising illustrators such as Autumn Whitehurst, Stina Persson and Anthony Burrill.
The Fundamentals of Illustration

Author: Lawrence Zeegen

Publisher: AVA Publishing

ISBN: 9782940373338

Category: Art

Page: 179

View: 611

After a decade of catching up with technology, modern illustration is digitally literate and full of stylistic attitude. Today's illustrators work across a broad range of traditional skills and software and are much in demand. Recognising illustration as a freelance profession, The Fundamentals of Illustration explains best working practices appropriate to all industry sectors, including how to market and promote work effectively. It also includes a useful section on copyright and the legalities of selling work. Accompanied by engaging visuals and examples from the world of professional illustration, The Fundamentals of Illustration offers a unique and comprehensive insight into the world of professional illustration.
The Fundamentals of Illustration

Author: Lawrence Zeegan

Publisher: AVA Publishing

ISBN: 2884790608

Category: Commercial art

Page: 176

View: 174

This publication provides an introduction to the key elements of illustration and takes you step by step through the key design, print and production processes as well as relevant software applications. Encompassing all the specialist skills, knowledge and practical applications that todays illustrators require, Zeegen also covers basic communication theory and creative strategies.
Digital Illustration Fundamentals

Author: Wallace Jackson

Publisher: Apress

ISBN: 9781484216972

Category: Computers

Page: 178

View: 873

This fun, concise, full color book introduces the fundamentals of digital illustration, and covers how to develop and optimize these types of scalable vector graphics (SVG) using Inkscape 0.91 or later. It also covers concepts central to digital painting using the Corel Painter 2016 professional digital painting and illustration paid software package, which also has a free trial version, and a discount for purchasers of this book. The book builds upon the foundational concepts of vector graphics and the SVG format, and gets more advanced as chapters progress, covering what vector new media formats, and SVG commands and SVG filters, are best for use with Android Studio, Java 8, JavaFX, iOS, Kindle Fire and HTML5. The book covers key factors regarding the data footprint optimization work process, and why data footprint optimization is important, and covers programming languages used for digital illustration, and publishing platforms which support digital illustration, and how to assimilate these into your digital illustration and digital painting content production pipelines and workflow. You will learn: The terminology of vector imaging and digital illustration What comprises a digital illustration 2D modeling and rendering pipeline Concepts and principles behind digital illustration content production How to install and utilize 64-bit Inkscape 0.91 for Windows, Mac OSX and Linux Concepts behind spline curves, strokes, fills, patterns and rendering Digital illustration data formats and data footprint optimization Audience Primary: Artists, Illustrators, Website Developers, Flash Developers, User Interface Designers, Digital Signage Content Developers, e-Learning Content Creators, eBook Authors. Secondary: Android Developers, iOS Developers, Multimedia Producers, Rich Internet Application (RIA) Programmers, Game Designers, Teachers, Educators. div
The Fundamentals of Fashion Design

Author: Richard Sorger

Publisher: Bloomsbury Publishing

ISBN: 9781474270014

Category: Design

Page: 208

View: 625

The Fundamentals of Fashion Design provides a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realizing it in 3D form. Writing with clarity and precision, Richard Sorger and Jenny Udale explain the entire fashion design process, including research and design, fabrics and their properties, construction methods and how to form and promote a collection. This third edition has been updated to include the latest design and construction techniques and stunning new visual examples. New and updated interviews with practitioners working for leading fashion brands offer key insights into succeeding in the industry today and a preface by fashion designer and instructor Shelley Fox introduces and contextualizes the new edition. Exercises also help readers to discover and experiment with design techniques first hand. Overall, this book is a rich and dynamic resource that will inspire readers to develop their own design work and embark on a career in fashion with confidence, proficiency and enthusiasm. FEATURED INTERVIEWS Mårten Andreasson, & Other Stories Alan Humphrey Bennett, Paul Smith Kristin Forss, Marni Barry Grainger, Timberland Louise Gray Peter Jensen Gahee Lim Winni Lok Michele Manz, Current/Elliott Chantal Williams, Old Navy
The Fundamentals of Graphic Design

Author: Gavin Ambrose

Publisher: AVA Publishing

ISBN: 9782940373826

Category: Design

Page: 195

View: 136

The book covers key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. The Fundamentals of Graphic Design places graphic design in its socio-historical context, discussing its influences and development. It includes contributions of work from contemporary designers, including Pentagram, Why Not Associates and Studio Myerscough. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.
Digital Illustration Fundamentals

Author: Wallace Jackson

Publisher: Apress

ISBN: 1484216962

Category: Computers

Page: 169

View: 923

This fun, concise, full color book introduces the fundamentals of digital illustration, and covers how to develop and optimize these types of scalable vector graphics (SVG) using Inkscape 0.91 or later. It also covers concepts central to digital painting using the Corel Painter 2016 professional digital painting and illustration paid software package, which also has a free trial version, and a discount for purchasers of this book. The book builds upon the foundational concepts of vector graphics and the SVG format, and gets more advanced as chapters progress, covering what vector new media formats, and SVG commands and SVG filters, are best for use with Android Studio, Java 8, JavaFX, iOS, Kindle Fire and HTML5. The book covers key factors regarding the data footprint optimization work process, and why data footprint optimization is important, and covers programming languages used for digital illustration, and publishing platforms which support digital illustration, and how to assimilate these into your digital illustration and digital painting content production pipelines and workflow. You will learn: The terminology of vector imaging and digital illustration What comprises a digital illustration 2D modeling and rendering pipeline Concepts and principles behind digital illustration content production How to install and utilize 64-bit Inkscape 0.91 for Windows, Mac OSX and Linux Concepts behind spline curves, strokes, fills, patterns and rendering Digital illustration data formats and data footprint optimization Audience Primary: Artists, Illustrators, Website Developers, Flash Developers, User Interface Designers, Digital Signage Content Developers, e-Learning Content Creators, eBook Authors. Secondary: Android Developers, iOS Developers, Multimedia Producers, Rich Internet Application (RIA) Programmers, Game Designers, Teachers, Educators. div
Drawing and Illustration

Author: John Moranz

Publisher: Courier Corporation

ISBN: 9780486466064

Category: Art

Page: 402

View: 396

Utilizing as few words as possible, but presenting a tremendous variety and volume of illustrations, this all-in-one guide details the fundamentals of drawing in its various phases and fields. In the opening pages, the author points out the first step on the road to creative achievement: artists must learn how to see people and things in terms of pictures, then master the techniques needed to express themselves on paper. Geared to newcomers and yet still beneficial for more experienced artists, Moranz’s illuminating advice covers everything from nude and draped figures to the art of portraits and sketching animals. He covers the effective use of various mediums, including pencil, charcoal, pen, and wash. Plus, he offers helpful tips on developing a sixth sense about perspective, the basics of composition, reflecting light and shadow, and more. There's even a chapter on taking drawing one step further — from a pleasurable hobby to a successful commercial venture.
Fundamentals Of Institutional Asset Management

Author: Frank J Fabozzi

Publisher: World Scientific

ISBN: 9789811221606

Category: Business & Economics

Page: 616

View: 962

This book provides the fundamentals of asset management. It takes a practical perspective in describing asset management. Besides the theoretical aspects of investment management, it provides in-depth insights into the actual implementation issues associated with investment strategies. The 19 chapters combine theory and practice based on the experience of the authors in the asset management industry. The book starts off with describing the key activities involved in asset management and the various forms of risk in managing a portfolio. There is then coverage of the different asset classes (common stock, bonds, and alternative assets), collective investment vehicles, financial derivatives, common stock analysis and valuation, bond analytics, equity beta strategies (including smart beta), equity alpha strategies (including quantitative/systematic strategies), bond indexing and active bond portfolio strategies, and multi-asset strategies. The methods of using financial derivatives (equity derivatives, interest rate derivatives, and credit derivatives) in managing the risks of a portfolio are clearly explained and illustrated.
The Fundamentals of Printed Textile Design

Author: Alex Russell

Publisher: Bloomsbury Publishing

ISBN: 9781350194977

Category: Design

Page: 486

View: 911

The Fundamentals of Printed Textile Design explores contemporary practice in printed textile design. It outlines the process of creating designs, looking at the vital role played by drawing, colour, style and content. It also analyses how to contextualise and communicate effectively in order to build a professional portfolio, whether through traditional design staples or via a more original approach. It examines the positions occupied by designers in the industry, and the technical and ethical considerations of which they must be aware. In order to design effectively, print and pattern practitioners need to understand not only how the industry works but must also consider the cultural and economic factors that can shape what future clients or consumers will require. This book suggests strategies for developing an understanding of these contexts within and beyond the fashion and textiles industry to provide an innovative resource for the designers of today and tomorrow.