From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing well—a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.
The ability to persuade people to agree with you can be crucial to your working life. This book will help you apply the psychology of persuasion to your writing. Persuasion expert Karen Mannering guides you through all aspects of business writing, from adverts to business plans, emails to Twitter Feeds, and letters to reports to produce sharper and more productive copy through the power of persuasion.
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
"And with Writing to Persuade you'll introduce students to real-world genres such as letters, editorials, and advertisements. Caine even gives teachers advice and specific lessons on persuasive writing for standardized tests. Better yet, she saves you hours of prep time by including examples of high-quality persuasive writing from students as well as real-life examples culled from national sources that are ready to hand out during your lessons."--BOOK JACKET.
Comprehensively matched to the latest Cambridge IGCSE syllabus (0500), including changes to the Reading paper. This updated and literature-led resource is packed with age-appropriate text extracts, focused activities and embedded exam guidance.
A proven seven-step framework of written persuasion that will dramatically grow your business and your influence. Writing, Profit and Power is a widely-endorsed book on persuasion, effective writing, and search engine optimization. It is about writing that makes an impact, sells, and contributes to developing a career. This book simplifies the complex, multidisciplinary subject and breaks persuasive writing into seven core principles. With these principles systematically translated into a seven-step framework, known as Persuasion Leap Approach (PLA), you will delve into neuroscience, consumer psychology, digital marketing, politics, and linguistics to understand how people are most vulnerable to your strategic moves - and suggestions. The PLA framework touches on every skill a persuasive writer must hone. These skills contribute to the success of a list of CEOs (Steve Jobs, Jeff Bezos), top-notch entrepreneurs (Richard Branson, Bill Gates), presidents (Thomas Jefferson, Barack Obama), political leaders (Martin Luther King, Winston Churchill), and bestselling authors (Robert Kiyosaki, Jordan Peterson). In essence, Jonathan Ma systematizes the steps for you to attain this power. Writing, Profit and Power will define practical persuasion principles, followed by a wide selection of tools to help you push through to each of these benchmarks. You can use the book in several ways. By putting the book's lessons into practice, you can: *Write with clarity to better articulate a message *Pierce into your audience's psychology to maneuver its needs and desires *Leverage other people's writing to exploit the untapped treasure of creativity *Learn how to mount emotional appeals to steer opinions in your favor *Tell stronger stories for your brand to build loyalty *Befriend your readers and search engines *Maintain seamless user experience for an omnichannel presence *Optimize your writing through A/B testing, keywords, and marketing attribution *Influence and sell anything to anyone regardless of context If you're an entrepreneur, business owner, marketer, copywriter, or author who wants to communicate stronger, this book is for you!