Author: Trish Hall
Publisher: Liveright Publishing
ISBN: 9781631493065
Category: Language Arts & Disciplines
Page: 224
View: 507
From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing well—a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.
Author: Karen Mannering
Publisher: Hachette UK
ISBN: 9781444176995
Category: Language Arts & Disciplines
Page: 288
View: 755
The ability to persuade people to agree with you can be crucial to your working life. This book will help you apply the psychology of persuasion to your writing. Persuasion expert Karen Mannering guides you through all aspects of business writing, from adverts to business plans, emails to Twitter Feeds, and letters to reports to produce sharper and more productive copy through the power of persuasion.
Author: Peter Frederick
Publisher: Pearson UK
ISBN: 9780273746164
Category: Business & Economics
Page: 208
View: 601
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
Author: Karen Caine
Publisher: Heinemann Educational Books
ISBN: STANFORD:36105131635158
Category: Education
Page: 253
View: 372
"And with Writing to Persuade you'll introduce students to real-world genres such as letters, editorials, and advertisements. Caine even gives teachers advice and specific lessons on persuasive writing for standardized tests. Better yet, she saves you hours of prep time by including examples of high-quality persuasive writing from students as well as real-life examples culled from national sources that are ready to hand out during your lessons."--BOOK JACKET.
Author: Sally Jones
Publisher: Andrews UK Limited
ISBN: 9781907733246
Category: Juvenile Nonfiction
Page: 118
View: 517
Creative Writing is the essential guide for all students wanting to develop their literacy skills and improve their grades in English assignments and examinations. It is the first in the Teach Your Child to Write Good English series. Creative Writing has been written by an experienced teacher and tutor and written with the needs of children in mind. This book concentrates specifically and in depth on Creative Writing required by the National Curriculum, providing everything needed to stimulate a child to write imaginatively. It is specifically targeted at Key Stage 2 and 3 (ages 8-14 years). However, it provides a useful aid for students taking GCSE at foundation level. It contains material suitable for SATS examinations, for those taking 11+ entrance examinations and for students learning English as a foreign language. Creative Writing will guide students through the story writing process, as if they had a tutor by their side. This book is designed to help the child with thinking up ideas, providing starting points for writing, structuring and organizing their writing into paragraphs. It features writing a good introduction with characters, setting and plot, building up suspense and winding up the plot with a suitable resolution. Attention is given to making writing more interesting by varying sentence types, using punctuation and good grammar. The student will investigate different narrative structures for writing stories, exploring various viewpoints so they can decide if they write in first or third person. They will learn to evoke mood and atmosphere by using good vocabulary. Creative Writing includes an exciting range of model answers and sample texts written by children and provides practice questions to test them. Common errors made by students are highlighted and corrected. It is packed with vital hints and tips on gaining those top grades. Creative Writing is ideal for working through at home, supplementing school work. By working methodically through this book the students will grow in confidence and will learn to enjoy writing. This is the second book in this excellent series from Guinea Pig Education.